Hi, I’m Annie Culver


A professor that once told me “the world needs less button pushers and more people who understand why they are pushing the buttons.” Throughout my years in digital media I have prided myself in taking a 360-degree approach to my work.

Currently I work as the Digital Director at the ABC-affiliate news station WATE 6 On Your Side in Knoxville. For the last three years, I have built WATE-TV’s digital department from the ground-up, helping to create a “digital first” culture and re-imaging the role digital media plays in a newsroom.

I was one of the first people to use social media for distributing news in East Tennessee, developing and training others in best practices and developing a work-flow. Our social media presence grew from a Facebook page with 2,000 likes to digital platforms that reach more than five million people each month.

My digital strategy focuses on analyzing data and making educated decisions in order to reach my goals. I’ve worked closely with Adobe Analytics, Google Analytics, Flurry, App Annie, Urban Airship, Comscore, Facebook Insights and Social News Desk, Twitter Analytics, among others.

Here’s what I’ve done so far

Digital Director

WATE 6 On Your Side, July 2014-Present

I manage a team to create and curate content for all digital platforms and social media platforms. This involves working closely with the news department, our community relations department, marketing and our advertising department to train and develop systems.

In 2014 and 2015, I was in charge of relaunching WATE.com under a new content management system and launching a news and weather app. This involved creating and training more than 30 people in new work-flows as well as analyzing trends to change our digital strategy. I’ve also worked with my digital team to train them in how to look at analytics and analyze trends in order to make educated decisions about their work.

Social Media Manager

WATE 6 On Your Side, August 2012-July 2014

In 2012, my broadcasting company decided to launch a new position to handle social media accounts. I was given a six bullet point job description, a laptop and admin access.

Previously, the sites had only been used for posting some promotional material for a few television shows. I worked to create a work-flow, train reporters and producers in best practices.

Today, even though I have moved over to a digital director roll, I worked closely with my social media managers to train, set and measure goals and make sure they stay up-to-date with the latest trends.

Board of Directors

East Tennessee Society of Professional Journalists, January 2017-Present

I not only sit on the board, but I also sit on the communications committee for the East Tennessee Society of Professional Journalists. I am in charge of our newsletter. I also update their website and social media platforms.

Editor/Photographer

WATE 6 On Your Side, September 2011-August 2012

Today, digital media is so much about images and video.

Because I got my start as a news photographer and editor, I think it was able to give me a much more rounded approach to digital media. When I transitioned over to digital media, I was able to bring those skills to create more engaging content and not just depend on cutting video from a newscast.

I was able to thrive at WATE 6 On Your Side, because I also am very comfortable with graphic design. This allowed me to not only to edit images and graphics for newscasts and specials, but also to help out in other departments, creating visually appealing presentations.

News Director, Assistant News Director, On-Air Personality

WASU-FM, August 2008-May 2011

From training a team to produce newscasts, editing and producing a weekly news special to managing a morning show to managing the statin’s public file, I wore several different hats during my time at WASU-FM. What I enjoyed most was training and working with others to help them succeed.

Bachelors, Electronic Media Broadcasting/Communications

Appalachian State University, 2008-2011

I’m grateful for these three years away from home. In Boone, North Carolina I was able to learn how to articulate my ideas. I also received my minor in business.

Skills

  • Social media management
  • Social media advertising (I’ve run Facebook, Twitter and Snapchat campaigns)
  • Analyzing analytics (Adobe Analytics, Google Analytics, App Annie, Flurry, among others)
  • SEO
  • Writing, copy-editing
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • CMS Management (WordPress)
  • HTML
  • Video Editing (Edius, Premier Pro and Final Cut)
  • Excellent knowledge of Excel (Pivot tables, macros, HLOOKUP, ext.)

Portfolio

Blog

Let’s get in touch