About Me

Hello, I’m Annie Culver!

For the past couple years I’ve worked at Shareablee, a social media analytics and research company, but I have a background in journalism and digital. Working for a tech company, I do a little bit of everything, from social media consulting and analysis, research projects to managing ad effectiveness campaigns. I believe good social (and digital) tells a story.

Graduating in electronic media/journalism with a minor in business, I got my start at Appalachian State University. I went on to work at WATE 6 On Your Side, the ABC-affiliate television station in Knoxville, working my way up from a photographer to digital director.

Currently, I serve as president of the East Tennessee Society of Professional Journalists and Secretary for the Front Page Foundation in Knoxville, Tennessee. I also serve on the national ethics committee for the Society of Professional Journalists and volunteer with the League of Women Voters.

work experience

Customer Success Manager

Shareablee, Inc.
  • Works with smart data to help clients see exactly where to focus time and money to maximize the reach and effectiveness of their social efforts and elevate their competitive benchmarking.
  • Manages over $1.5 million dollars in accounts, including upsell opportunities and new product updates.
  • Analyst for business reviews, audience analysis and campaign effectiveness reports.
2014 - 2017

Digital Director

Nexstar Media Group, WATE-TV
  • Managed a team to provide day-to-day content production, execution and development of interactive storytelling experience.
  • Re-launched website and apps, building them from the ground up.
  • From 2015 to 2016, I grew page views by 28% YoY, Unique Engaged Users by 69% YoY and Video Views by 155% YoY. I also increased app downloads by 29% YoY. We had over 17 million Unique Engaged Users in 2016.
2012 - 2014

Social Media Manager

Nexstar Media Group, WATE-TV
  • One of the first social media managers in East Tennessee.
  • Managed dozens of pages and profiles, helping to train staff in best practices.
  • Grew social audience from 200 fans to 476,000 fans and followers cross-platform and more than a million unique engaged users per year.
2014 - 2017

Editor/Photographer

Nexstar Media Group, WATE-TV
  • Produced dynamic visual stories.
  • Worked to train and implement new equipment and archiving methods and in the field I gathered information and video for producers.

Professional Groups

2016-2019

Society of Professional Journalists

President, East Tennessee Pro Chapter

Provides a link for local journalists to maintain contact with nearly 10,000 media practitioners nationwide. I also serve on the national board as a member of the media ethics committee.

2018-2019

Front Page Foundation

Secretary

Supports educational programs for working and student journalists and provides scholarships for students planning on entering the field of journalism.

Education

2008 - 2011

University of North Carolina, Appalachian State University

BA in Electronic Media/Communications, Minor in Business

Served as News Director at Appalachian State’s campus radio station, 90.5 WASU FM, winning MTV’s WOODY Award for #1 college radio station.

Professional Skills

Excel
PowerPoint, Prezi
Video Editing
Adobe Creative Suite
Digital
Storytelling
Creative Problem Solver

References

“I had the pleasure of being partnered with Annie on some of Shareablee’s top accounts. Without hesitation, I can say that Annie was a joy to work with. Attentive, smart, diligent and always went above and beyond the call of duty for our clients. Her analysis and insights always received strong praise from clients as she developed great relationships with those that she worked with. I would highly recommend Annie for any future opportunities and hope that we have a chance to work together again in the future.”

“When it comes to driving digital success, Annie is a rare commodity in this business. I know few people with her proven track record for success, tenacity for growth and zest for learning and leading at the same time. Her strategic insight is something I admire. Combining her solid journalist news judgment with her insatiable appetite for workflow efficiencies, analytics insights and pursuit of perfection; people like Annie are a rarity. She is socially savvy with an infectious attitude. If you are presented with the opportunity to have her on your team – Grab it! You won’t regret it. She will impress you at every stop along the way. She receives my highest recommendation.”

“Annie is one of the most hardworking, enthusiastic people who I’ve had the pleasure of working with. She’s always willing to help out when you need someone in a pinch, and goes the extra mile to ensure that work is completed and on time. Her positive attitude made working with her a real joy!”

Contact Me

Feel free to reach out.